In this tutorial we were asked to make a presentation displaying what could be our final design work within InDesign. The presentation i made was very simple just displaying a header page, end page and sub header pages. First i made an A4 poster with my name on it and printed it out ready to be scanned and taken a photo of. Once that was completed i could start on my presentation, i started of by typing out my headers. I used the font Helvetica Neue i liked this font because its simple easy to read and looks stylish within the presentation i was making. Finally i placed my scanned image and photo into the presentation and it was ready to export into a PDF.

TYPE PRESENTATION

 

In this exercise we were told to create a basic logo in Adobe Illustrator, through a step by step tutorial i learned how to use the basic tools within the program. I used line tool and pen tool to create my logo. I also used the type tool to create the text below the logo. I did my design sightly different to the one in the tutorial but i just wanted to experiment with different shapes and tools to get an end result. When i completed my logo I placed it within a frame to show it being seen in an everyday perspective. After the logo was exported i also placed it within in design and played about with the sizing of my image, from making it Illustrator i was able to export it into a vector image so i could size the logo how ever big or small i wanted and the quality of the logo wouldn’t change.

 

When I found inspiration within my artist and branding research i took the ‘futura’ font and put my own twist on it, tying different things i experimented with 6 letters both upper and lower case. When it comes to doing my final typeface i want to do it with pen and paper just case i want to make minor changes along the way. I found this process great because it allowed me to see what worked and what didn’t, on the photo to the right i have circled the differences made to create my own personal font, on the letters a, b and y i added those and feel confident i will use the same thing on my final font. I Have also made the font slightly thinner and i felt it gave a more cleaner look. The only thing that i would have changed was when i made my lower case x to wide, i wanted to see if the font looked better with an extra millimetre of width but i don’t feel it suited the look for the font i want to create.