Next i wanted to apply the colours of the propaganda posters to my design, when applying them i made the background both red and yellow but still keeping the other graphics Black and white. This is a rough version of what i want the final deign to look like, I want to experiment with different textures to place over the background to give it a retro look, I also want to play with some other fonts and see what fits best, I liked this font as it is very similar to the ones used on the Russian and German propaganda posters.

Propaganda posters have been used mainly in world war 1, world war 2 and recent public elections such as the famous Barack Obama poster ‘Hope’. They were used to manipulate and persuade the public to join the army and to project powerful messages onto the public. This style of art work is just what i want to achieve within my own barber logo. I feel it could reflect the sort of time barber shops were becoming a much larger; popular business especially within the US and Great Britain. I wanted to reflect the logo as a stylish but classic brand going back to some of its original roots of method. A lot of these posters include mainly reds, yellows, black and whites. To get across my message of this era i will be focusing on these colours on my final design and most likely be using them.

So this was my rough first design on illustrator that was heavily influenced by my first design in photoshop when i was just playing with some ideas. I took what i made on photoshop and placed it in illustrator i traced the hand, scissors and a new banner template. When tracing I changed certain parts to make it not a complete copy of the original image. I felt i would add a bold line instead of a dotted line around the edge as it gave the image more of a stamp look and drew the eye more to centre of the image. I also thought if the logo was shown on small documents e.g paper, business cards etc. it would show up a lot better. The reason i changed the banner was because of the awkward shape that the text had to be shown on the last design so i decided to go with a much simpler banner. Overall I’m happy with the progress but theres still more elements i want to include and to play with different colour ways/fonts.

 

When finding fonts i went to the website Da.Font. I wanted a range of fancy stylish and old rough themed styles of font. The reason for these styles of fonts is the fact they are seen on many different barber logos and work well when going through research. Once i found a load of fonts i placed them within a document so i could compare and see which ones worked stronger than others. When comparing them i felt that the more basic and bold the better; i felt it represented the brand i was trying to get across as well as reflecting masculinity. I had a few favourites from the list but will continue to search for more fonts if they don’t fit in with my final logo.

In this first design i mocked up on photoshop by using clipart images and basic shapes to form an outline for what i can take into illustrator when drawing out my design free hand. I want my Final design to follow this style or something similar. I also played with colour ways and experimented with how i wanted to reflect my design through the the colours i selected. I will trace certain parts of this design as it would be to complex to draw free hand in illustrator without a graphics tablet but still keeping it original to me.